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Five decades of building businesses, one company at a time.
NRS Group is a diversified business group led by three brothers, Nirmal Kumar Jain, Rajiv Jain and Sanjiv Jain, and backed by a team of young professionals across its companies.
Our story
The group's story began in 1976 with Bongaigaon Roller Flour Mills in Lower Assam, one of the first roller flour mills in the state, set up as a partnership venture. A second partnership mill followed in 1989 at Amingaon, near Guwahati. Both mills were fitted with machinery from Poland and the Czech Republic.
In 1994 the family took on the Sony consumer electronics distributorship for Assam and the North East through Eastern Vyapar. It became the foundation of the group's electronics business, which over the years has carried brands including Bosch, IFB, Canon, Carrier and Usha, and today carries Sony, Kelvinator, Hitachi, Toshiba and Vu.
Purbanchal Enterprises began wholesale trading in food grains in 1996. In July 2000 the group opened its first retail store, Sony Center, on the busy GS Road, and it has consistently been among Sony India's top-performing stores since.
Mobile phones were the next chapter. Mercantile Marketing India distributed Nokia across Assam from 2003, and then Samsung Mobile from 2011 to 2019, growing a network of 50 distributors and more than 3,000 dealers and handling about ₹2,500 crore of business over 15 years.
Since 2010 the group has successfully run Gold's Gym in Guwahati, which has been named Gym of the Year among Gold's Gyms in India five times. NRS Techno opened in 2020 for IT and mobiles, and in 2025 Femina Flaunt Studio Salon joined the fitness and grooming business.
Today the group's focus is on business-to-business supply: commercial displays from Sony and LG, and bulk supply of air conditioning and appliances. It has also run warehousing since 2018, and The Peak, a commercial project of about 220,000 sq. ft. on GS Road, is its first venture into real estate.
- 1976Bongaigaon mill partnership
- 1989Goalpara mill partnership, Amingaon
- 1994Sony distribution
- 1996Food grains trade
- 2000Sony Center opens
- 2003Nokia distribution
- 2010Gold's Gym Guwahati
- 2011Samsung Mobile distribution
- 2018Warehousing
- 2020NRS Techno opens
- 2025Femina Flaunt opens
- NextThe Peak, GS Road
Leadership
The three founding pillars of the group.
Nirmal Kumar Jain
Director
Rajiv Jain
Director
Sanjiv Jain
Director
The next generation
Sayuj Jain
Sarthak Jain
Our people
The teams behind our businesses
A team of young professionals runs the group's stores, studios and offices every day.
Our aim is to be the partner that brands, businesses and customers across the Northeast rely on for decades, not just a single deal.
How we work has stayed the same through every business we have started.
Partnerships that last
Our longest brand relationship, with Sony, is over 30 years old. We look for partners we can grow with and we stay with them through good and slow years.
Owners close to the work
Every company is overseen by a member of the family, supported by professional managers. Decisions are quick, and accountability is clear.
Rooted in the Northeast
We have chosen depth in one region over spreading thin. Our dealers, customers and teams are here, and so is our knowledge of the market.
Straight dealing
Clear terms, honest commitments and payments on time. Our reputation with brands and dealers has been built on this more than anything else.
Building what we know
New businesses grow out of what we already do well, from distribution into retail, and from retail into supplying businesses directly.
Work with us
Brands, businesses and dealers can reach the group through a single enquiry.